We Optimise Fresh
Find out moreNearly 45% of all fruits and vegetables grown
worldwide are never eaten and wasted. We use AI to help reduce food loss throughout the fresh and perishables value chain by connecting and optimising supply and demand with our trading & optimisation platform, OmniOrder®
Who are we?
Digitalising the fresh and perishables supply chain
We are an Agtech company dedicated to digitalising the fresh and perishables supply chain with OmniOrder®, our AI-driven digital wholesale trading & supply chain optimisation platform that helps growers and wholesalers reach more customers, streamline inventory and ordering processes and reduce waste through demand prediction and automated supply matching.
We believe that it’s time for AI-enabled supply chain optimisation to get out of the realm of expensive custom software and be put to use slashing the rate of loss in the fresh and perishables supply chain.
Our three step approach
Delivering value at every stage
Digitalise
Replace inefficient manual ordering and inventory management processes with our digital trading platform, OmniOrder®
Automate
Optimise
Make better supply decisions by viewing market and price insights, while optimising inventory to reduce losses and downgrades due to overstocking and lost sales due to understocking
What we offer
Why work with us
Get on top of your supply and demand management today!
Built for fresh and perishables
We work with the industry and for the industry. During development of our software, we spent time with primary producers and wholesalers to understand the biggest pain points as well as capture all of the nuances of fresh.
Easy integrations
OmniOrder® easily integrates with popular accounting packages out of the box. If further integrations are needed, we run a short engagement to de-risk for those components.
Results oriented
We recommend an approach suited to drive the most immediate Return on Investment. This might be based on digitalising with OmniOrder®, deploying tailored AI models on your data to help you make better inventory decisions or a combination of both.
Passionate team of experts
We have decades of experience delivering transformational software for large enterprises in the food and beverage, horticulture, wholesale and viticulture sectors and have a deep understanding of the business processes and challenges involved. We work closely with our customers to unlock value and our approach is customer first, not technology first.
The Founders
Meet Our Team

Murad Mekhtiev
Chief Executive Officer

Abdelrahman Elborey M.Sc.
Chief Technology Officer

Sabina Zeynalova
Marketing Manager
Who we serve

Growers
We work with fresh produce growers and other perishable food primary producers of all sizes across Australia to digitalise ordering and inventory processes, enable direct sales and provide market insights.

Produce Wholesalers
We work with primary wholesalers at wholesale markets to digitalise ordering & invoicing, reduce admin and enable interstate trading.

Independent Retailers & Other Commercial Buyers
We work with greengrocers, providores and onward wholesalers, IGAs, food processors and manufacturers as well as hospitality groups to enable one touch ordering, improve sourcing and optimise re-ordering and replenishment.
Ready to optimise?
Contact us today